Despotic "marriage" of the Matthew Effect Myintshop Trade Co.,Ltd

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Despotic "marriage" of the Matthew Effect

2010-7-6

World football's most influential and most commercially valuable soccer, is nothing less than the quadrennial World Cup, European Cup and the annual Champions League. Although the course of each session are ups and downs, but results, world soccer power structure has not changed, except occasionally a few dark horse stunning debut, the king actually took turns despotic. To the World Cup, for example, 76 seats in the championship of South America and Europe are two areas equally strong football, seven championship team except Uruguay, the rest of Brazil, Argentina, France, Italy, Germany, England have been strong for the traditional first-class team.

If the words of the World Cup by virtue of the strength of traditional despotic stage, then the football field with the same fierce marketing battle, the strong monopoly is worse than the most obvious competition comes as the team shirt sponsorship dispute, called Adidas, Nike and Puma among the "Three Kingdoms."

In the past 10 sessions of the European Champions League title, the wear Adidas jersey, Nike jersey of the team for the 6:4 ratio. In this year's European Champions League title sponsorship of the upcoming Adidas Bayern Munich and the Nike-sponsored Serie A giants Inter Milan in the production. In the 32 participating World Cup, the Adida, Nike, Puma team swept the 28, with the exception of England, the traditional giants were in full cover.

Inside and outside of today's World Cup matches have already been carried out outside the full range of commercial packages, each involved in the World Cup marketing companies are hoping to brand the event as a positive correlation effects. However, the focus of the eye because the fans will always focus on the track team and the player who was temporarily released industry value chain development in other areas, regardless of profit, but the effect on the marketing communication, it is both the core of the World Cup the most of scarce marketing resources. Walked in the World Cup marketing absolute "orthodox" line of sponsorship on behalf of Adidas, Coca-Cola and Nike representatives take ambushed route, Pepsi, after many years of substantial investment and efforts to operate, have long been on the players, the team , the full range of event marketing penetration. Each session of the World Cup, two of the "enemy" in a battle of wits and outside the arenas has become a focus of attention of the customary nature.

In short, to Adidas shoes, Nike International, represented by big, with FIFA, football giants, football stars such as "despotic" marriage, coupled with their own brand of football culture and the natural unprecedented texts, has been in the World Cup gained the strong stronger marketing of Matthew.

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